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White Paper Summary: Search Engine Results: 2010
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Personalization and its emergence in the search arena is the hot topic of the day. There is no doubt that it is coming down the pipe. Both ASK and Google are experimenting with delivering unique Search Engine Results Pages (SERPs) based on a users’ past behavior. Is predictive modeling that far off?
People want more relevant results, and in the pressure to give people exactly what they want, personalization of the SERP is the next obvious step. But what does this mean for advertisers? It means the old rules of SEO and SEM are going to change as search becomes a better experience for your potential customers. It also means that behavioral targeting and online brand reputation will become more important. It means you will have a better chance of targeting a conversion instead of a warm lead.
Download our FREE whitepaper now and get:
What’s more, get expert industry insight into what personalization means to your company. We interviewed some of the industry's top analysts and thought leaders to find out.
- You are optimizing for a Search algorithm that combines images, video, and other multimedia into the traditional results page.
- You are building real connections with customers so that Personalization can work for you.
- You know what Personalization is going to do to your search presence.
Personalization and its emergence in the search arena is the hot topic of the day. There is no doubt that it is coming down the pipe. Both ASK and Google are experimenting with delivering unique Search Engine Results Pages (SERPs) based on a users’ past behavior. Is predictive modeling that far off?
People want more relevant results, and in the pressure to give people exactly what they want, personalization of the SERP is the next obvious step. But what does this mean for advertisers? It means the old rules of SEO and SEM are going to change as search becomes a better experience for your potential customers. It also means that behavioral targeting and online brand reputation will become more important. It means you will have a better chance of targeting a conversion instead of a warm lead.
Download our FREE whitepaper now and get:
- new eye tracking data on Universal and Personalized Search
- eye tracking on Ask.com
- eye tracking on an example of what search results may look like in 2010
- first round data on how scan patterns could be vastly different on search pages of the future
- 21 new heat maps showing the fixation and gaze time changes to come
- over 40 heat map slices showing eye pattern progression on the page over time
What’s more, get expert industry insight into what personalization means to your company. We interviewed some of the industry's top analysts and thought leaders to find out.
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