Home > Marketing Insight > White Papers > Digital Natives and Digital Immigrants a supplementary white paper to 'The Rise of the Digital Native'

Digital Natives (usually 30 and under) are those of us who have grown up immersed in technology, Digital Immigrants have adopted technology at a later date, but were not developmentally immersed in it. Experientially, there are significant differences between the two groups in the ways we look at life, work and ourselves. 

This paper is a review of current research:

• Does technological immersion change brain function?

• What types of social interactions and behaviors do Digital Natives exhibit?

• How do Digital Natives behave at school and work?

• What is Digital Overload?

New Research on B2B Buying
With the project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro's new primary research takes a fresh look at B2B lead acquisition and management strategy.

Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging.

Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself.

"Enquiro's BuyerSphere research found a very interesting difference in behavior between those under the age of 30 and those over 30. They interacted with online in significantly different ways "

Gord Hotchkiss
President and CEO

Enquiro

White Paper Summary:  Digital Natives and Digital Immigrants a supplementary white paper to 'The Rise of the Digital Native'