White Paper Summary:
Barriers on a Website
A new research paper reveals how graphics can be a barrier or a gateway to website users.Have you ever wondered if graphics or multimedia do anything to attract or retain website users?
Enquiro Research reveals the answers in the newly published whitepaper, Barriers on a Website, which explains how users interact with graphics and rich media in the navigation of a website.
This whitepaper reveals:
- How graphics can act as barriers to website user navigation.
- How graphics can coax users towards essential website information.
- If multimedia on a website creates a “wow” factor or a trap.
Graphics can act as both barriers and gateways, depending on how they are framed on a website.
"Mediative's BuyerSphere research found a very interesting difference in behavior between those under the age of 30 and those over 30. They interacted with online in significantly different ways "
Gord Hotchkiss
SVP, Mediative
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