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Tactical Methods to Coordinate your SEO and PPC Campaigns

• How to leverage paid search ads to drive organic traffic
• Know when PPC ads compete with, and when they enhance organic listings
• How to measure cannibalization or synergy that comes with joint PPC/SEO efforts
• the best testing methods.
• How organic traffic changes when a PPC campaign starts up
• Using paid search as a testing bed for SEO strategy, messaging and keyword exploration

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.


Kyle Grant - Senior Sponsored Search Marketing Strategist, Enquiro

As Enquiro's senior sponsored search strategist, Kyle provides strategy for some of the company's most demanding and complex B2B and B2C paid search accounts. He has a wealth of experience designing and managing behaviorally targeted local campaigns to multi-million dollar international e-tail campaigns. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market but to speak to them with the right language. Kyle is also a student pilot and applies the same thoroughness and critical analysis to his sponsored management strategies that keeps him safe in the air.




Matthias Blume - Chief Analytics Officer, Covario

Dr. Matthias Blume develops advanced analytics capabilities to help Covario's large advertising clients better manage cross-media optimization and to drive automated decision management. He invented Covario’s patent-pending Paid/Organic Synergy Score and True ROI assessment that are now available in Covario's Paid Search Insight and Organic Search Insight products.

Prior to Covario, Matthias led targeted marketing, fraud detection, and government R&D projects at Fair Isaac Corporation, Reticular Systems, MESCO Engineering, and the Rockwell Science Center. Matthias earned his PhD in Electrical and Computer Engineering at the University of California, San Diego and a B.S. in Applied Physics from the California Institute of Technology. He has been active in neural network and statistical pattern recognition research for 20 years and has authored over 25 papers, book chapters, and patents.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.