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Bringing SEO and PPC together around Common Business Objectives

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.


Olivier Lemaignen - Group Manger of Global Search Marketing, Intuit

Olivier Lemaignen brings 16 years of online and offline demand generation experience to Intuit. After managing QuickBooks' direct marketing acquisition team, he took on the leadership role for the Small Business Division's SEM, affiliate and online advertising programs. In addition, Olivier leads Intuit's Global Search Marketing team.
 
Before he began working for Intuit, Olivier spent 10 years in various agency and client-side marketing roles. Most recently, he held the position of Vice President of Marketing for United Marketing Group, a direct marketer of affinity merchandise and membership-based services. Olivier started his direct marketing career with advertising agencies in Chicago, where he consulted on acquisition and retention strategies with clients such as Sprint, NordicTrack, Midas, and Progressive Insurance.
 
Olivier holds a Master's Degree in Business Administration from the University of Notre Dame (South Bend, IN), a Master's Degree in Management from EDHEC Business School (Lille, France) and a BA in International Economics from the Université de la Sorbonne (Paris, France.) He is a frequent speaker at Search Engine Marketing conferences and events (Search Engine Strategies, Searchnomics, Google B2B Tech Council, Inflection Point), a member of SEMPO’s Board of Advisors, Yahoo’s B2B Tech Council, and Covario’s Customer Advisory Board.

Ryan DeShazer - Director of Interactive Strategy, HSR Business-to-Business

Ryan is a seasoned digital marketing professional, having served entrepreneurial stints at pay-per-click (PPC) marketing firm Clix Marketing and again as co-owner of interactive boutique NOEINK. His current responsibilities at HSR include leading the Interactive Account Service team and driving the firm's digital marketing capabilities and Web innovation.

Ryan has an extensive background in the field of search engine marketing (SEM) and Web analytics, and was most recently HSR's Director of Search. He holds industry certifications for paid search marketing by both Google and Yahoo! and is recognized as a ClickTracks Analytics Certified Professional. His knowledge of organic search optimization was ranked among the highest SEO professionals in the US by TopSEOs while building NOEINK.

Ryan earned a bachelor's degree from the University of Kentucky and an MBA from the University of Louisville.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.