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SEO and Website Redesign

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Length: 60 minutes

The 7 things we wish our clients would have done before changing their site

A website redesign is a significant milestone in any online marketing strategy. The redesign will involve numerous stakeholders, tight timelines and often large project scope. Yet many companies miss a tremendous opportunity by not involving the right partners before critical decisions are made in the redesign process.  In this webinar, we look at how search marketing fits into the big picture.

View this special 1 hour presentation as part of Enquiro's ongoing B2B Expert Series. Gord Hotchkiss, Lance Loveday, and Patricia Hursh will discuss the key issues surrounding website redesign.

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "


Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

Gord HotchkissIn understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.


Lance Loveday - Founder and CEO, Closed Loop Marketing (CLM)

Lance LovedayLance Loveday entered the world of search marketing in 1998 managing a web site for a fortune 100 company in Silicon Valley . There he developed a passion for transparent, results-focused online marketing, and it wasn't long before this led him to start Closed Loop Marketing. Ten years later, Lance couldn't be happier with the outcome. With a focus on aligning business goals with user goals and ROI analysis, Closed Loop Marketing (CLM) has evolved into a highly sought after agency by clients such as Hewlett-Packard, Brocade and Lockheed Martin.

As the CEO of Closed Loop Marketing Lance is completely immersed in helping organizations rethink and revitalize their approach to search and conversion marketing. Quoted often in the press and as a keynote speaker at industry events, Lance is a recognized as a leader in the industry, but remains humbled by an ever-changing online marketing landscape.

 In 2006, after delivering a speech on Conversion Optimization at Web Design World, Lance and CLM VP Sandra Niehaus were approached by New Riders Press to write Web Design for ROI , which was released in November 2007.

Patricia Hursh - Founder, SmartSearch Marketing

Patricia Hursh











Hosted by Bill Barnes - EVP, Business Development of Enquiro

Bill BarnesMr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.

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