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Coaxing the Conversion Part II

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.


Lance Loveday - Founder and CEO, Closed Loop Marketing (CLM)

Lance Loveday entered the world of search marketing in 1998 managing a web site for a fortune 100 company in Silicon Valley . There he developed a passion for transparent, results-focused online marketing, and it wasn't long before this led him to start Closed Loop Marketing. Ten years later, Lance couldn't be happier with the outcome. With a focus on aligning business goals with user goals and ROI analysis, Closed Loop Marketing (CLM) has evolved into a highly sought after agency by clients such as Hewlett-Packard, Brocade and Lockheed Martin.

As the CEO of Closed Loop Marketing Lance is completely immersed in helping organizations rethink and revitalize their approach to search and conversion marketing. Quoted often in the press and as a keynote speaker at industry events, Lance is a recognized as a leader in the industry, but remains humbled by an ever-changing online marketing landscape.

 In 2006, after delivering a speech on Conversion Optimization at Web Design World, Lance and CLM VP Sandra Niehaus were approached by New Riders Press to write Web Design for ROI , which was released in November 2007.

Ben Hanna - VP Marketing, Business.com

Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives.

Ben was most recently at eBay where he led the eBay Business team responsible for driving B2B trade on eBay. In that role, he oversaw product, business development, marketing and PR strategies that supported nearly $3 billion in business buying on eBay's U.S. site in 2005.

Prior to eBay, Ben was Vice President, Marketing for IronPlanet, a leading online marketplace for used construction equipment, where he built the marketing team and was responsible for all corporate and product marketing functions. Ben also co-founded a B2B strategic marketing agency specializing in product launches, company launches and corporate repositionings for high-tech companies in the semiconductor, telecommunications and Internet industries.

Ben holds a Bachelor of Arts in Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.

Jon Miller - VP Marketing, Company

Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.