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Measuring and Monitoring Success

• 

What B2B marketers want to measure
• How to measure effectiveness of search marketing campaigns, website, online advertising and email campaigns
• The power of A/B and multivariate testing
• Behavioral targeting
• Lead generation, lead quality and measuring campaign ROI
• B2B dashboards, packaging data for reporting to stakeholders internally
• Building and educating an internal web analytics team
• Marketing strategy and where analytics fits in

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.


Manoj Jasra - Director of Technology, Enquiro

Manoj Jasra has been in the search marketing industry since 2002. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors (integrating best of breed tools into Enquiro's service offering), overseeing web analytics, providing SEO Training and leading the development of cutting edge search marketing solutions for clients. Manoj continues his thought leadership by speaking at search marketing conferences and writing for major publications (Web Pro News, Search Engine Guide, Search Newz) as well as blogging for his own blog, Web Analytics World.




Wes Funk - Online Marketing Director, Omniture

It doesn’t take long to realize that Wes is passionate about online marketing. With rich experience driving B2B and consumer-facing marketing programs, Wes applies a customer-centric vision across tactics like SEM, Email, Display Media, and evolving Rich Internet Applications that matter to today’s marketer. At Omniture, as Director of Online Marketing, he has a unique opportunity to apply the tools of the Omniture Suite and best practices from Omniture’s network of experts. Then he evangelizes that thought leadership in ways that are very relevant to other marketers.

Jon Miller - VP Marketing, Company

Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.