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Managing B2B Leads for Sales Success

Presented by:

M. H. (Mac) McIntosh, President, Mac McIntosh Inc.
www.sales-lead-expert.com

Mac is considered to be one of America's leading experts on B2B lead generation. President and principal consultant of B2B lead generation consulting firm Mac McIntosh Incorporated, and founding partner of B2B marketing automation services firm AquireB2B, McIntosh specializes in helping companies generate more leads and close more sales using the latest marketing strategies, tactics, technology and media.

Gord Hotchkiss, President and CEO, Enquiro
www.enquiro.com

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.

Bill Barnes, EVP, Business Development, Enquiro
www.enquiro.com

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.

Can B2B Marketers increase revenues with tighter integration between your sales and marketing team functions?

In this special live webinar, two leading industry experts will address this question and those below that are top of mind for many B2B Marketing Executives today.

1. What technologies exist that will facilitate more collaboration between marketing and sales?
2. Should social media be part of your demand generation strategies?
3. What role does search marketing play in improving both the quality and quantity of your leads?
4. How will demand generation look different in 2015?

Join us for a conversation with Mac McIntosh (from The Business-to-Business Sales Lead Experts^TM) and Gord Hotchkiss (author of The BuyerSphere Project) to discuss these and other existing realities that face  B2B Marketers.

This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles. 

Presented by:

M. H. (Mac) McIntosh 
President
Mac McIntosh Inc.

Gord Hotchkiss
President and CEO
Enquiro

Bill Barnes
EVP, Business Development
Enquiro