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Making B2B Fun Through Social Media

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	One of the best B2B social media webinars yet!!!
	Michelle Corsano, President Burst Technology Marketing

Presented by:

Kirsten Watson, Director, Corporate Marketing, Kinaxis

Kirsten Watson has served as director, marketing for Kinaxis since 2004. In this role, she leads the company's corporate marketing functions, including branding and awareness, demand generation, customer communication, events management, social media, and the web site. Watson has played a pivotal role in steering Kinaxis' innovative ventures in new media, helping to spearhead the development of the Kinaxis blog, The 21st Century Supply Chain, as well as the Supply Chain Expert Community, an interactive online forum for supply chain thought leaders and practitioners. Under Watson's leadership, Kinaxis has won awards including the BtoB Magazine 2010 Social Media Marketing Award for Best Integrated Campaign, and the MarketingProfs B2B Social-Media Case Study Challenge. In 2002, Watson was named a winner of the "Top 5 Business People to Watch" and "Top 40 Under Forty" by the Ottawa Business Journal. Prior to joining Kinaxis, she held strategic senior marketing positions at Natural Convergence Inc., Cloakware, Nortel, NetPCS, and OCRI. Watson is a graduate in business marketing from Algonquin College of Applied Arts and Technology.

Bill Barnes, EVP, Business Development, Enquiro

Bill Barnes Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.

Founded in 1995, Kinaxis delivers an on-demand supply chain management service that enables customer-focused companies to achieve breakthroughs in operations performance and customer satisfaction by building better plans and rapidly and more profitably responding to constant changes in demand, supply and product.

Enquiro is a full-service search marketing agency, specializing in B2B tech markets. The company, operating since 1999, uses a research-based consulting methodology to deliver SEO, PPC and Usability services for some of the world's best known brands. To support its work as a search agency, Enquiro has conducted and published the results of multiple studies on B2B buyer behavior and user engagement with search engines, including eye tracking methodologies.

We find that client webinars - where real marketers share their stories and experience - are the webinars that truly resonate. In this webinar we introduce Kinaxis, a mid-sized tech company that truly gets Search and Social Media.

Learn from their remarkable story:

The awareness struggle for niche B2B services/products
How Kinaxis found its audience Innovative ways of engaging that audience, e.g. video campaign, humor, community, blogging and microblogging
"Finding religion" with Search. What search means at Kinaxis and how it permeates all marketing programs
Before/After stats
Advice for B2B tech marketers

This 30-minute webinar is geared toward B2B marketing executives, including marketing managers, directors and marketing VPs.

Special announcement!!: Won 1st Place for Best Social Media Integrated Campaign from BtoB Magazine. Learn more >>

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Presented by:

Kirsten Watson Kirsten Watson
Director, Corporate Marketing
Kinaxis

Bill Barnes Bill Barnes
EVP, Business Development
Enquiro