Home > Marketing Insight > Webinars > B2B Conversion Optimization from the Search Query to the Landing Pages

B2B Conversion Optimization from the Search Query to the Landing Page

• How to get out of the weeds and start addressing what's going on in your buyer's heads
• Why you need to take a holistic approach to B2B search marketing
• How ranking affects the CTR & quality of your clicks
• What the information foraging theory is & why there needs to be a "trail" from the search query to the landing page
• How to match the content of your ad & landing page with the intent of the buyer and their role
• Eyetracking case studies: learn how people look at search ads & landing pages
• 5 features of highly effective B2B landing pages
• And much more!

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Anna Talerico - Executive Vice President, ion interactive

As ion's executive vice president, Anna leads the company's client development, marketing & operations from the firm's Florida office. She has over 12 years of experience working with top clients in the online marketing & development spaces.
Before co-founding ion interactive, Anna led the business development effort at ion, an all-digital marketing communications firm with clients such as Samsung, Siemens, and Bliss Spa. Prior to that, she was the managing editor of Art Experience magazine.

Anna has written articles for MarketingProfs and the Internet Law Business Handbook, and has recently spoken at eM8 San Francisco, ad:tech and Search Engine Strategies. She blogs regularly at PostClickMarketing.com.

Anna currently sits on the advisory board of the eMarketing Association. She has a BA in social psychology from Florida Atlantic University.

Gord Hotchkiss - President and CEO, Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.