Home > Marketing Insight > Webinars > Marketo’s Secret Sauce for Demand Generation: How a B2B Marketer Uses the BuyerSphere to Drive Revenue
How a B2B Marketer Uses the BuyerSphere to Drive Revenue
"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "
Lance Loveday
CEO
Closed Loop Marketing
Length: 40 minutes
Marketo is the fastest growing vendor in the hot marketing automation space. In this practical case study, see how Marketo uses BuyerSphere concepts to build awareness, develop trust, drive leads, and increase revenue at every stage of the revenue cycle.
In this presentation, which was highly rated at Enquiro's recent in-person B2B Expert Series: Face-to-Face event, we give you a behind-the-scenes look at how their very successful B2B marketing program works.
This webinar takes a look at:
Marketo is the fastest growing vendor in the hot marketing automation space. In this practical case study, see how Marketo uses BuyerSphere concepts to build awareness, develop trust, drive leads, and increase revenue at every stage of the revenue cycle.
In this presentation, which was highly rated at Enquiro's recent in-person B2B Expert Series: Face-to-Face event, we give you a behind-the-scenes look at how their very successful B2B marketing program works.
This webinar takes a look at:
- B2B demand gen. conversion metrics and benchmarks
- How Marketo, a B2B marketing company, mapped out in the BuyerSphere risk matrix
- This B2B marketer's approach to positioning the vendor through thought leadership and 3rd party validation
- Actual conversion rates by marketing channel, including trade shows, list purchases and Google AdWords
- The difference between latent and active buyers
- Practical advice for lead scoring
Presented by:
Jon Miller, vice president marketing, Marketo
Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo. Jon explores, in his popular blog, Modern B2B Marketing: best practices in demand generation, lead management, and online marketing. He is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated magna cum laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Hosted by Bill Barnes - EVP of business development, Enquiro
Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.
At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.
Jon Miller, vice president marketing, MarketoJon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo. Jon explores, in his popular blog, Modern B2B Marketing: best practices in demand generation, lead management, and online marketing. He is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated magna cum laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Hosted by Bill Barnes - EVP of business development, Enquiro Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.
At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.
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