Home > Marketing Insight > Webinars > Managing SEO and Online PR

Managing SEO and Online PR

• What to do if their company has a reputation management issue
• How SEO ties in to public relations
• The role video plays in PR for their industry
• How to measure the impact and opportunities for online PR
• The interplay of social media, buzz, and online PR

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Greg Jarboe - President and Co-founder of SEO-PR

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in Greater Boston and San Francisco. He is also a member of the Market Motive faculty.

Greg is a frequent speaker at Search Engine Strategies conferences, MarketingSherpa summits, PRSA seminars, and Bulldog Reporter events. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.

Greg has been called: “a pioneer in the field of using search engine optimization in combination with press releases” by Lee Odden, CEO of TopRank Online Marketing; “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search” by Gord Hotchkiss, President and CEO of Enquiro Search Solutions; and a subject matter expert in “online public relations” by Andrew Goodman, founder and Principal of Page Zero Media.

Greg has more than 25 years of experience in corporate communications, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.