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PPC Strategy Gets Specific for B2B Purchase Types

• How to identify where your company fits with regards to purchase types
• Tips on which ad messaging works for identified purchase type
• Landing page design best practices, specific to different marketing scenarios
• Gain a better understanding of how PPC can drive the demand gen. process

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Kyle Grant - Senior Sponsored Search Marketing Strategist Enquiro

As Enquiro’s senior sponsored search strategist, Kyle provides strategy for some of the company’s most demanding and complex B2B and B2C paid search accounts. He has a wealth of experience designing and managing behaviorally targeted local campaigns to multi-million dollar international e-tail campaigns. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market but to speak to them with the right language. Kyle is also a student pilot and applies the same thoroughness and critical analysis to his sponsored management strategies that keeps him safe in the air.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.