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Search 2010: Thoughts on the Future of Search by Leading Experts

• Impact of Personalization of search Search 2010
• How much change will we see in 3 years? In 5 years?
• Impact of Universal Search Results
• The promise of Mobile
• What might happen with search advertising?
• How will the user experience with search evolve?
• What might happen with the search interface as we know it?

• Marissa Mayer - VP, Search Products and User Experience, Google
• Larry Cornett - VP, Search Experience, Yahoo
• Justin Osmer - Senior Product Manager, Live Search, Microsoft
• Daniel Read -Senior VP of Site Product Management and User Experience, ASK
• Michael Ferguson (unable to participate in Webinar) - Senior User Experience Analyst, Ask

• Jakob Nielsen - User Advocate and Principal of Nielsen Norman Group
• Chris Sherman - Executive Editor, Search Engine LandGreg Sterling - Founding Principal, Sterling Market Intelligence
• Danny Sullivan (unable to participate in Webinar) - Chief Content Officer, Search Engine Land

"The consensus here is that your webinars are by far the most engaging and valuable of any we've attended. "

Lance Loveday
CEO

Closed Loop Marketing

Presented by:

Marissa Mayer - VP, Search Products and User Experience, Google

Marissa leads the product management efforts on Google's search products. She joined Google in 1999 as Google's first female engineer. Several patents have been filed on her work in artificial intelligence and interface design. Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in Zurich , Switzerland and at SRI International in Menlo Park, California .

Graduating with honors, Marissa received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University . For both degrees, she specialized in artificial intelligence.





Larry Cornett - VP of Search Experience at Yahoo!

Larry Cornett is Vice President of Search Experience at Yahoo! Before that, he led the eBay team focused on Tailored Shopping Experiences, Platform and International sites. He Apple's designer for the Finder in Mac OS 8, 9, and OS X and worked at IBM working on database and development software. He was a principal consultant at an interaction design agency he founded, working on desktop, web, and mobiles solutions. He received his Ph.D. in HCI Psychology from Rice University and holds multiple patents for his work on web-based products and hardware solutions.






Justin Osmer - Senior Product Manager Live Search, Microsoft

Sr. Product Manager, Live Search, Microsoft Corp.. Justin's career started in the early 1990's as a communications professional and he first worked in Search in the late 90's on the "client side" manually submitting URL's to Yahoo!, AltaVista, and Excite. Since that time he has been in multiple marketing communications and product management roles across multiple industries and is currently in his fourth year at Microsoft.

As Sr. Product Manager on Search Justin works with the Live Search engineering and development team as well as the marketing team to develop and introduce the Microsoft Web Search experience to millions worldwide.




Daniel Read - SVP, Product Management and User Experience, ASK.com

As Senior Vice President of Product Management and User Experience, Daniel oversees user experience, product architecture, new product development and user interface design and strategy.

Prior to joining Ask.com, Daniel developed and designed web properties, ecommerce services, online customer support and marketing operations for British Airways. And before that, he was a founding member of the Internet Management Board for Royal Mail, where he designed many of the post office group's original web properties and information systems. Daniel has developed over 100 products and features across major web properties, which include ask.com, ask.co.uk, ba.com, britishairways.co.uk, royalmail.com and postoffice.co.uk. He is a chartered marketer and holds an honors degree in business and a master's degree in design.



Michael Ferguson - Senior User Experience Analyst, ASK

Michael Ferguson is Senior User Experience Analyst for Ask.com. Looking at motivations, behavior, and experience through culture, technology, and psychology, he informs product development with user context and design strategy.

Before joining Ask, Michael ran an interactive design agency with clients that included Oracle and Stanford's Graduate School of Business, as well as independent film makers and film festivals. Michael holds a B.A. in British and American Literature from New College of Florida.






Jakob Nielsen - User Advocate and principal of the Nielsen Norman Group

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Until 1998 he was a Sun Microsystems Distinguished Engineer.

Dr. Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.






Chris Sherman - Executive Editor of SearchEngineLand.com and President of Searchwise LLC,

Chris Sherman is Executive Editor of SearchEngineLand. com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He is the author of a number of books on search engines and programming, including "Google Power: Unleash the Full Power of Google" and "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price). Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California , San Diego.






Greg Sterling - Founding Principal, Sterling Market Intelligence

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet's impact on local consumer and advertisers behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research.

Before Sterling Market Intelligence, Sterling ran The Kelsey Group's Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce "Working the Web," a national television show dedicated to e-business and the Internet. Before TechTV he was a founding editor and executive producer at AllBusiness.com.





Danny Sullivan - Editor-in-Chief, Search Engine Land

Widely considered a leading "search engine guru," Danny Sullivan has helped many understand how search engines work for over a decade. Danny has been quoted in The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline. Danny began covering search engines in late 1995 with "A Webmaster's Guide To Search Engines," later expanding the guide into Search Engine Watch, serving as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny is also Third Door Media's chief content officer.

Hosted by Bill Barnes - EVP, Business Development of Enquiro

Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

 At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.